It is safe to say that Apple has become a popular company for technology. When thinking of the recent technology, most would consider IPods, IPhones, IPads, or other Apple products somewhere in their thoughts.
Without a doubt, the IPod is currently the most dominate mp3 player on the market; with the variety of models to choose from, there is an IPod model made for everyone. Currently phones are generally being made to do more than the normal, make and receive phone calls. Now almost all phones have the ability to browse the Internet and run applications, not just Blackberry phones. Apple, making an extension into the phone market, released the IPhone which was a huge success.
The Pew Research Center has done a recent poll showing that Apple has the most press appeal among technology companies, even passing Google, at about 15%; Apple has come a long way. Microsoft used to be very dominate, according to the article “Apple Outpaces Google in Media Attention – Both Get Positive Play” done by journalism.org, just 5 years ago it was considered by many as the most important technology company, ran by the richest man in the world. In the poll done by The Pew Research Center, Microsoft came in 5th behind Twitter and Facebook for the most media coverage.
Although I am a loyal Microsoft user, there is no denying the success of Apple products. The article “Apple reports record sales, profits for the holiday season,” done by Philip Michaels, writer for MacWorld, provides proof of Apple’s increasing popularity. According to Lance Ulanoff, Editor and Senior VP (Vice-President) of content for PC Mag, “In almost every category measured, Apple rated well above the average for tech support, reliability and repairs,” and Apple was considered to “reestablish its brand with the release of the IPhone in 2007.” Ever since then Apple has continued to increase in popularity with the release of products considered to be “innovative and superior in quality (journalism.org).”
Without a doubt, the IPod is currently the most dominate mp3 player on the market; with the variety of models to choose from, there is an IPod model made for everyone. Currently phones are generally being made to do more than the normal, make and receive phone calls. Now almost all phones have the ability to browse the Internet and run applications, not just Blackberry phones. Apple, making an extension into the phone market, released the IPhone which was a huge success.
The Pew Research Center has done a recent poll showing that Apple has the most press appeal among technology companies, even passing Google, at about 15%; Apple has come a long way. Microsoft used to be very dominate, according to the article “Apple Outpaces Google in Media Attention – Both Get Positive Play” done by journalism.org, just 5 years ago it was considered by many as the most important technology company, ran by the richest man in the world. In the poll done by The Pew Research Center, Microsoft came in 5th behind Twitter and Facebook for the most media coverage.
Although I am a loyal Microsoft user, there is no denying the success of Apple products. The article “Apple reports record sales, profits for the holiday season,” done by Philip Michaels, writer for MacWorld, provides proof of Apple’s increasing popularity. According to Lance Ulanoff, Editor and Senior VP (Vice-President) of content for PC Mag, “In almost every category measured, Apple rated well above the average for tech support, reliability and repairs,” and Apple was considered to “reestablish its brand with the release of the IPhone in 2007.” Ever since then Apple has continued to increase in popularity with the release of products considered to be “innovative and superior in quality (journalism.org).”
Apple is a booming company, and almost every young person already has an Apple product. Those who don’t, surely have one on their wish list. In the past, Microsoft has dominated the technological market, but since the emergence of the IPod, Apple has taken over that role. Apple products are not that advanced compared to the Microsoft products, so naturally some people are confused why they are so popular. When it comes to Apple it is not there advanced technologies, but the new way that they package their products. This new design is seen in, “A Greener Apple” (http://www.apple.com/hotnews/agreenerapple/). Apple is a new and innovative company that continues to attract young music and computer lovers. Apple is taking over the market and there is no sign of them slowing down any time soon.
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