It is safe to say that Apple has become a popular company for technology. When thinking of the recent technology, most would consider IPods, IPhones, IPads, or other Apple products somewhere in their thoughts.
Without a doubt, the IPod is currently the most dominate mp3 player on the market; with the variety of models to choose from, there is an IPod model made for everyone. Currently phones are generally being made to do more than the normal, make and receive phone calls. Now almost all phones have the ability to browse the Internet and run applications, not just Blackberry phones. Apple, making an extension into the phone market, released the IPhone which was a huge success.
The Pew Research Center has done a recent poll showing that Apple has the most press appeal among technology companies, even passing Google, at about 15%; Apple has come a long way. Microsoft used to be very dominate, according to the article “Apple Outpaces Google in Media Attention – Both Get Positive Play” done by journalism.org, just 5 years ago it was considered by many as the most important technology company, ran by the richest man in the world. In the poll done by The Pew Research Center, Microsoft came in 5th behind Twitter and Facebook for the most media coverage.
Although I am a loyal Microsoft user, there is no denying the success of Apple products. The article “Apple reports record sales, profits for the holiday season,” done by Philip Michaels, writer for MacWorld, provides proof of Apple’s increasing popularity. According to Lance Ulanoff, Editor and Senior VP (Vice-President) of content for PC Mag, “In almost every category measured, Apple rated well above the average for tech support, reliability and repairs,” and Apple was considered to “reestablish its brand with the release of the IPhone in 2007.” Ever since then Apple has continued to increase in popularity with the release of products considered to be “innovative and superior in quality (journalism.org).”
Without a doubt, the IPod is currently the most dominate mp3 player on the market; with the variety of models to choose from, there is an IPod model made for everyone. Currently phones are generally being made to do more than the normal, make and receive phone calls. Now almost all phones have the ability to browse the Internet and run applications, not just Blackberry phones. Apple, making an extension into the phone market, released the IPhone which was a huge success.
The Pew Research Center has done a recent poll showing that Apple has the most press appeal among technology companies, even passing Google, at about 15%; Apple has come a long way. Microsoft used to be very dominate, according to the article “Apple Outpaces Google in Media Attention – Both Get Positive Play” done by journalism.org, just 5 years ago it was considered by many as the most important technology company, ran by the richest man in the world. In the poll done by The Pew Research Center, Microsoft came in 5th behind Twitter and Facebook for the most media coverage.
Although I am a loyal Microsoft user, there is no denying the success of Apple products. The article “Apple reports record sales, profits for the holiday season,” done by Philip Michaels, writer for MacWorld, provides proof of Apple’s increasing popularity. According to Lance Ulanoff, Editor and Senior VP (Vice-President) of content for PC Mag, “In almost every category measured, Apple rated well above the average for tech support, reliability and repairs,” and Apple was considered to “reestablish its brand with the release of the IPhone in 2007.” Ever since then Apple has continued to increase in popularity with the release of products considered to be “innovative and superior in quality (journalism.org).”
